Cultivating a relationship with a freelance professional, such as a graphic designer, can benefit your business in a multitude of ways. One hidden advantage is that this partnership can be key to smooth transitions during personnel changes. By having a consistent relationship established with a freelancer, you can minimize the disruptions caused by a team in flux.
Read MoreAny marketing professional that’s had to wear more than one hat has likely dabbled (to say the least) in the world of Canva. While Canva does an excellent job of making design tools accessible and easy to use, there are situations where you are better off hiring a graphic designer. Read on for my recommendations as a professional designer for when you should and shouldn’t use Canva!
Read MoreCreating a stunning infographic can be time- and labor-intensive, particularly if you go into great depth or detail. If you’ve put in the time, work and money to create one, don’t miss opportunities by only sharing your infographic once. Consider the following ways to get the most mileage out of your infographic investment.
Read MoreOne-and-done logos went out with the dawn of the internet (if not sooner), but some businesses still hold on to the idea that when done right, a single logo will meet all their needs. The logic behind this idea isn’t off-base — consistency IS important and if you only use one logo, by gosh, you WILL be consistent. However, this outdated thinking leads to a rigidity that will leave you falling short across various platforms and media in today’s ever-changing world.
Read MoreThis year’s Pantone Color of the Year — PANTONE 13-1023 Peach Fuzz — is all about warmth and nurture. This gentle tone embraces softness and comfort, and if these are qualities you’re looking to convey with your brand, Peach Fuzz could be the perfect addition to your palette. If you’re looking for a refresh but not sure where to start, here are six fresh color palette ideas plus a free, downloadable guide of ALL the color breakdowns!
Read MoreOrganizing a photoshoot may seem like a daunting task—especially if you haven’t had one since the flip phone days. To aid you in your planning, I’ve compiled a list of 80 photo ideas (also available as a downloadable list) to ensure you get the most out of your shoot!
Read MoreAs more businesses are recognizing the importance of having a professional handle their graphic design needs, some struggle to know when it’s right to have outside help on a per-project basis versus hiring someone on staff. Would you believe me if I told you there’s a happy medium? Check out these five benefits of having a graphic designer on retainer to help you decide if it’s the right path for your business.
Read MoreIt’s no secret by now that Pantone named not one, but two hues for its 2021 Color of the Year — the sunny yellow PANTONE 13-0647 Illuminating, and the solid and grounded PANTONE 17-5104 Ultimate Gray. The two colors work together to help set the tone for a hopeful, yet dependable new year. Sounds lovely, right? But what does that mean for your brand? How can you use those colors without looking like everyone else that’s using those colors? Here are 6 ideas plus a downloadable guide of ALL your color breakdowns!
Read MoreIt may seem like a lot of work to answer these questions up front. In fact, you may be asking yourself, “Isn’t this why I hired a designer? So I don’t have to do any of this?” But trust me, the more information your provide your designer on the front end, the more likely they will come back with a concept or set of concepts you LOVE.
Read MoreAre you needing to create a color palette for your brand but don’t have the budget for a graphic designer just yet? Are you unsure how to put colors together that actually work? Well, while you save up for that graphic designer who will dive into color theory and target audiences, I’m going to share a tip that can help you produce a beautiful and cohesive palette without hours of headache.
Read MoreIt’s that glorious moment when you approve a logo design for your business. Your graphic designer sends you a bundle of files that should cover any sort of need you should ever have...and you feel stuck. Maybe you consistently grab a JPG because it’s familiar and use it for anything and everything. Maybe you don’t know the difference between a PNG and an EPS. Maybe this vector/raster business makes you want to pull your hair out. Well don’t, my friend. I’m here to provide clarity!
Read MoreWe all know how important choosing the right fonts can be for a brand. Make the wrong choice and risk coming off as amateurish or even comedic. In a perfect world, you’d consult a graphic designer—but we know that isn’t always reality. Rather than choosing something at random and crossing your fingers that it will all come together, consider one of these graphic designer-approved and FREE Google font combinations.
Read MoreA brand is a perception. It’s the feeling your business or product promotes with anyone that experiences it. By creating and implementing a well-thought-out style guide, you can streamline your brand and influence this perception in the minds that matter the most to your business.
Read MoreSince everything your company puts out in the world inevitably becomes a reflection of it, it doesn’t hurt for non-designers to know a few graphic design basics. If you’re one of those non-designers, here are six tips to help you put together something polished even without the professional training.
Read MoreLogos aren’t designed with an expiration date, so it can be hard to know just how long yours is going to serve your company. It’s important to take a step back periodically and reevaluate its effectiveness. Sounds reasonable, right? But what should you be looking for? Here are five red flags that your logo may have run its course.
Read More
