10-Question Logo Design Worksheet — Chelsea Liske Design

Download the 10-Question Logo Design Worksheet here.

Imagine asking a stylist to curate a new wardrobe for you, but you don’t share any information about what types of clothes you’ll actually need, what styles you like, or what you absolutely hate. You may vaguely say, “I need pants and shirts.” You may not even share your size. Would you expect the stylist to put together a wardrobe you would be happy with? Something that meets your needs and showcases your own personal taste?

Probably not.

The same concept can be applied to a business or organization seeking a new logo and the information they provide their graphic designer. If you simply share your business name, your tagline if you have one, and tell them, “I need a logo,” don’t expect to receive THE ONE right out of the gate. In fact, even if you share something like, “I want it to look modern,” you really aren’t giving the designer a narrowed sense of direction to find the perfect solution for you.

Because that’s what a logo really is—a solution. It’s the answer to how you will visually convey the essence of your brand in a way that’s meaningful to your target audience.

Hire Chelsea Liske Design for your next logo.

Now, I’ll be honest—if your designer isn’t asking enough questions up front about what you want your new logo to achieve, you probably haven’t hired the right person. However, if you do find yourself in that spot, or just want to give yourself a leg up and come prepared with thoughtful answers, read on!

I go through an in-depth discovery session with all of my logo clients, however for this worksheet I’ve drilled it down to the top 10 questions you should be covering to help ensure you and your logo designer are on the same page.

Be ready to go over these questions with your logo designer:

What would you like your logo to say?
Briefly describe your business and the products/services you provide.
Who are your main competitors?
What sets you apart from the competition?
Who is the primary target audience?
What are the values and/or mission statement of your company?
What would you like your target audience to think when they look at your new branding?
Do you have any color palette or font preferences?
Are there restrictions to consider when designing the logo?
Looking at branding of other businesses, what logos do you like and why?

It may seem like a lot of work to answer these questions up front. In fact, you may be asking yourself, “Isn’t this why I hired a designer? So I don’t have to do any of this?”

But trust me, the more information your provide your designer on the front end, the more likely they will come back with a concept or set of concepts you LOVE. You’ll spend less time going back and forth or settling for something that isn’t right for you, and more time loving your look and feeling confident with your new path forward.