Infographics: How to Get the Most Mileage

 
Examples of how to use an infographic multiple ways
 

It’s 2024, and it’s old news that infographics are here to stay. We are visual people and infographics draw us in, helping us process and retain information. Heck, infographics are 30 times more likely to be read than a written article (Search Logistics).

But I’m not here to sell you on infographics. I’m here to tell you what you can do with them.

Creating a stunning infographic can be time- and labor-intensive, particularly if you go into great depth or detail. If you’ve put in the time, work and money to create one, don’t miss opportunities by only sharing your infographic once.

Consider the following ways to get the most mileage out of your infographic investment:

 

Use your infographic on your website

Using an infographic on a website
 

You can display your full infographic on your website, but don’t forget you can also break apart sections and data to share in smaller chunks. You can use these images to link to other helpful tools or information on your website. Below are a few applications to consider.

  • Homepage or landing page graphics

  • Pop-ups or banners

  • Blog post graphics

Use your infographic on social media

 
Using an infographic on social media
 

Here is where you’ll certainly want to break your infographic down into smaller pieces of content. If you have a handful of graphics you’d like to highlight, consider posting them separately or making the most of carousels.

  • Social media posts

  • Social media ads

  • Social media profile pictures or headers

Use your infographic in emails

 
Using an infographic in emails
 

Depending on its length, here’s another opportunity to use your infographic either in full or broken up.

  • Email campaigns

  • Email newsletters

  • Email signatures

Use your infographic for fundraising

 
Using an infographic for fundraising
 

This category could utilize a combination of elements already mentioned above—like social media or email marketing—but could also incorporate some of the following list.

  • Direct mail

  • Printed brochures

  • Presentations

Use your infographic at trade shows

 
Using an infographic at trade shows
 

Choose an important piece of content from your infographic to capture attention. Consider applying that to one or more of the following elements.

  • Backdrop

  • Retractable banner

  • Rack cards, brochures, flyers or other handouts

Use your infographic within your office

 
Using an infographic within your office
 

Don’t forget to utilize your own space to showcase your infographic either internally, or to customers or clients that physically enter your office.

  • Large posters or wall hangings

  • Digital signage

  • Screen saver or desktop wallpaper

The list goes on

 
Turning an infographic into a video
 

Here are even more ways to apply your infographic!

  • Annual report

  • E-book

  • White paper

  • Digital download

  • Animate into a video

  • Recruitment or onboarding processes

Moral of the story?

There are many ways to share infographic content. If you look at it as a single-use creation, you are missing opportunities. Maximize your investment and work with a graphic designer that can help you create a library of graphics to share!

 
Chelsea Liske