6 Ways to Use the 2024 Pantone Color of the Year
PANTONE 2024 Color of the Year
This year’s Pantone Color of the Year — PANTONE 13-1023 Peach Fuzz — is all about warmth and nurture. This gentle tone embraces softness and comfort, and if these are qualities you’re looking to convey with your brand, Peach Fuzz could be the perfect addition to your palette.
“In seeking a hue that echoes our innate yearning for closeness and connection, we chose a color radiant with warmth and modern elegance. A shade that resonates with compassion, offers a tactile embrace, and effortlessly bridges the youthful with the timeless.”
— Leatrice Eiseman, Executive Director of the Pantone Color Institute
If you’re looking for a refresh but not sure where to start, here are six fresh color palette ideas plus a free, downloadable guide of ALL the color breakdowns!
Safe and Sound
The Safe and Sound Palette combines Peach Fuzz with a new take on neutrals—think grounded stability with a touch of warmth. This is perfect for a brand that wants to convey trust while retaining an element of approachability.
2. Palette with a Punch
This citrusy Palette with a Punch is bright, youthful and oh-so-full of energy. This is a dynamic collection of colors for a brand with personality—one that knows how to have fun!
3. Opposites Attract
The Opposites Attract Palette. Download a free guide of the color breakdowns for all 6 palettes here.
These peaches and purples provide the perfect push-and-pull for the Opposites Attract Palette. If you’re looking for brand colors that boosts your energy AND make you feel like you’re wrapped up in a cozy hug, look no further!
4. Soft and Sweet
This elegantly delicate Soft and Sweet Palette is both understated and refined. It just goes to show that you don’t have to get wild and bold to make an impact!
5. Living in Harmony
The Living in Harmony Palette. Download a free guide of the color breakdowns for all 6 palettes here.
The Living in Harmony Palette pushes in all directions while still working together seamlessly. A touch of nature, a bit of luxury and a lot of comfort makes this palette versatile yet timeless.
6. Retro Re-imagined
The Retro Re-imagined Palette. Download a free guide of the color breakdowns for all 6 palettes here.
It’s funky, it’s fun and it sure is fresh. The Retro Re-imagined Palette is a modern twist on some old faves, and it’ll add a flavor to your brand that will take you into 2024 and beyond!
Ready to update your palette but don’t feel the 2024 Pantone Color of the Year is the right fit for you?
Let me help you expand your brand to give off just the right vibe for your target audience. Contact me today to start the conversation!