Friends of the Animal Center Foundation
logo design // Graphic Design
Friends of the Animal Center Foundation (FACF) had a unique set of needs when I set out to help them develop their brand. They needed a stronger, more modern brand identity than what they were using at the time. They wanted the flexibility to use their full brand name as well as their acronym, and they wanted to separate themselves enough from the Animal Center that they supported. They wanted to steer from cliche icons, but still needed something that spoke to their line of work.
The final logo design accomplished all of these things, showcasing a group of individuals that form a paw (of any variety of animals) when positioned together. The logo layout options are flexible enough to be used in a variety of formats and media, and their thorough brand style guide ensures they utilize their branding elements consistently.
This fresh brand was applied to print collateral examples that they could create themselves, as well as an in-depth, gate-folded donation brochure.
Note: This project was completed in partnership with Easton Design.
