RunWell Coffee
logo design // Graphic Design
If you think running stores and coffee beans can’t overlap, you haven’t been to Iowa Running Company or tried one of their running-themed roasts!
It was a fun challenge to push the running store brand we’d established in a new direction to encompass this new product line. We carefully applied some of the hallmark IRC brand elements with a new twist so the logo, bag and labels could simultaneously stand on their own and as part of the larger brand family.
