Kate McGovern Life Coaching
logo design // Graphic Design
Life and Leadership Coach Kate McGovern was looking for a logo that authentically represented her business and spoke to her primary audience—women ages 40-60 looking for guidance. Kate loves color, which perfectly represents her uplifting personality.
The final logo design embodies this positive, uplifting vibe with an element of peace and aspiration. The butterfly icon symbolizes transformation, hope and life. The shape of the wings also mirror the profiles of women—representing Kate and her clients.