Iowa Running Company
logo design // Graphic Design
When Iowa Running Company was launching their store, their ask of me was simple—“be the creative mind behind the best damn running store logo ever!” That was a challenge I could NOT turn down! They had a color scheme in mind and knew they wanted a bit of a retro feel, but otherwise the parameters were wide open. The end result was a set of flexible logos—a medallion style and an open style—that can be used interchangeably while still retaining full brand consistency.
The final logos lend themselves beautifully to screen printing, which is an avenue Iowa Running Company has capitalized on. Speaking of screen printing—I got the opportunity to create the look behind their fun and recognizable “Tell Me I Run Fast” t-shirt series.
“We thought we understood the importance of branding and how a good logo can make all the difference. However, we really didn't have a clue until Chelsea came in and designed our logo. We have had more compliments with our look and brand than we would have ever imagined and now realize that it's more than just a graphic. It'll never get old seeing people wear her creative and amazing work on one of our shirts or hats out in public. Chelsea has knocked everything she has done for us out of the park and it all started with our logo. Thanks for helping put IRC on the map!”
–Clifton Smith, Iowa Running Company
